Grand Millennium: "the 'heart' of re-branding"
FT was given a brief to re-brand the former The Regent of Kuala Lumpur to the new Grand Millennium, the first amongst the portfolio of brands under Millennium & Copthorne Hotels International. The scope of services include providing an overarching strategy for re-branding and the launch; that includes providing the creative development for its four F&B outlets ( a café, all-day-dining, Chinese restaurant, and an ultra chic). Teaser campaign, which includes billboard, outdoor mobile, taxi, online marketing and launch a public relations strategy, familiarization tours and official opening ceremony and a grand party bash.
Pulse: "drumming up business"
The new ultra chic club at the Grand Millennium of Kuala Lumpur is mean to the heartbeat of KL. Given is strategic location in the heart of KL, FT name the club Pulse, to reflect the chic lifestyle and F&B genre and the hottest club in Malaysia.
Hacker Halted: "securing the world"
EC Council, headquartered in the United States, is the world’s leader in IT Security certification with presence in 60 countries. Hacker Halted is a conference division with events being held over a dozen cities throughout the world. FT was ask embark on a brand-activation program.
Secondly, FT the organized Kuala Lumpur Conferenc e & Exhibition targeted to 400 delegates. This include full conference management designing conference program, speaker engagement, marketing, sponsorship, exhibition, showcase and an awards ceremony process.
The Brand Laurette: 'the grammy awards of brands'
This inaugural awards recognition gala dinner and ceremony was being in Kuala Lumpur by the Asia Pacific Foundation for brands to an audience of 1,000 guests, 73 awardees in the presence of the prime Minister.
FT mission was to deliver a ‘grammy style’ award ceremony with stage management, multimedia production and Hollywood style entertainment show. This include theming.
